We cannot verify your location
Browse Book and Journal Content on Project MUSE
OR

Agent of Change

Print Culture Studies after Elizabeth L. Eisenstein

edited by Sabrina Alcorn Baron, Eric N. Lindquist, and Eleanor F. Shevlin

Publication Year: 2007

Inspiring debate since the early days of its publication, Elizabeth L. Eisenstein's The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early-Modern Europe (1979) has exercised its own force as an agent of change in the world of scholarship. Its path-breaking agenda has played a central role in shaping the study of print culture and "book history"—fields of inquiry that rank among the most exciting and vital areas of scholarly endeavor in recent years. Joining together leading voices in the field of print scholarship, this collection of twenty essays affirms the catalytic properties of Eisenstein's study as a stimulus to further inquiry across geographic, temporal, and disciplinary boundaries. From early modern marginalia to the use of architectural title pages in Renaissance books, from the press in Spanish colonial America to print in the Islamic world, from the role of the printed word in nation-building to changing histories of reading in the electronic age, this book addresses the legacy of Eisenstein's work in print culture studies today as it suggests future directions for the field. In addition to a conversation with Elizabeth L. Eisenstein, the book includes contributions by Peng Hwa Ang, Margaret Aston, Tony Ballantyne, Vivek Bhandari, Ann Blair, Barbara A. Brannon, Roger Chartier, Kai-wing Chow, James A. Dewar, Robert A. Gross, David Scott Kastan, Harold Love, Paula McDowell, Jane McRae, Jean-Dominique Mellot, Antonio Rodr’guez-Buckingham, Geoffrey Roper, William H. Sherman, Peter Stallybrass, H. Arthur Williamson, and Calhoun Winton.

Published by: University of Massachusetts Press

Title Page

pdf iconDownload PDF (51.8 KB)
pp. iii-

Copyright Page

pdf iconDownload PDF (33.4 KB)
pp. iv-

Table of Contents

pdf iconDownload PDF (69.0 KB)
pp. v-vii

read more

Acknowledgments

pdf iconDownload PDF (39.2 KB)
pp. ix-

The editors thank Paul M. Wright, editor, and Bruce Wilcox, director, of the University of Massachusetts Press, as well as John Y. Cole, director of the Center for the Book in the Library of Congress, and Ralph Eubanks, director of publishing at the Library of Congress, for their generous support of this project. We also wish to thank all of the contributors for being a part of ...

read more

Introduction

pdf iconDownload PDF (101.8 KB)
pp. 1-12

Elizabeth l. Eisenstein’s The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early-Modern Europe (PPAC)1 was controversial when it was published in 1979, and it continues to be so. But it has exercised an undeniably enormous influence on scholarly inquiry, leaving an imprint on a host of disciplines — not only obviously connected...

read more

Part I: Agents, Agency, and Print in Early Modern Europe: Introduction

pdf iconDownload PDF (84.1 KB)
pp. 13-20

In the preface to The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early- Modern Europe (PPAC), Elizabeth Eisenstein characterizes her book as a “large- scale synthetic work” whose “inevitably inadequate, necessarily tentative treatment” of print and its effects is nonetheless far better to attempt than risk the continued neglect of this important topic (xvi–xvii). She again draws...

read more

Chapter 1- Errata Lists and the Reader as Corrector

pdf iconDownload PDF (493.2 KB)
pp. 21-41

The errata list counts as one of the trappings of the book that first appeared with printing.1 It ranks alongside other innovations linked to printing, such as the title page, signatures, and foliation or pagination, in contrast to features (such as the table of contents, the alphabetical index, and the use of headings and textual divisions) that have antecedents in medieval manuscripts. While errors of course occurred in manuscript production and...

read more

Chapter 2- Counterfeit Printing as an Agent of Diffusion and Change: The French Book-Privilege System and Its Contradictions (1498–1790)

pdf iconDownload PDF (189.2 KB)
pp. 42-66

In The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early- Modern Europe (PPAC),1 Elizabeth Eisenstein demonstrates not only that the introduction of printing was the signal for an intensification of written production but also that printing led to progressive and deep cultural change. A print culture began to emerge that required more and more inexpensive and widely available printed books. Nevertheless, ...

read more

Chapter 3- On the Threshold: Architecture, Paratext, and Early Print Culture

pdf iconDownload PDF (279.3 KB)
pp. 67-81

This essay is the product of an imaginary dialogue, of the sort favored by Renaissance writers and facilitated by printing itself, between two authors who never refer to each other but who have much to say to each other about a topic of enduring interest. The authors are the historian Elizabeth Eisenstein and the narrative theorist G

read more

Chapter 4- Moving Pictures: Foxe’s Martyrs and Little Gidding

pdf iconDownload PDF (1.6 MB)
pp. 82-104

In the history of printing, John Foxe’s Acts and Monuments or “Book of Martyrs” has come to seem more important than ever during the quarter century since the appearance of Elizabeth Eisenstein’s The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early- Modern Europe (PPAC). As understanding of the relationships between ...

read more

Chapter 5- Humphrey Moseley and the Invention of English Literature

pdf iconDownload PDF (160.8 KB)
pp. 105-124

English literature was invented early in the winter of 1645. But before that date is committed to memory, I should, in fairness, admit that at least two other competing narratives of its invention exist: one, that literature was invented some two hundred years earlier, sometime in the late fourteenth century, when the word “literature” first entered English from the...

read more

Chapter 6- “On the Behalf of the Printers”: A Late Stuart Printer-Author and Her Causes

pdf iconDownload PDF (364.8 KB)
pp. 125-139

“Whoever is for making Printing a Free Trade are Enemies to God, their King, and their Country.” So declared the printer-author Elinor James (c. 1645–1719) in her petition To the Honourable House of Commons. Gentlemen, Since You have been pleased to lay such a heavy Tax upon Paper, n.d. (c. 1696–8), a broadside that she not only printed but also wrote and distributed herself. James in fact wrote and printed more than ninety broadsides ...

read more

Chapter 7- Fixity versus Flexibility in “A Song on Tom of Danby” and Dryden’s Absalom and Achitophel

pdf iconDownload PDF (133.1 KB)
pp. 140-155

Elizabeth Eisenstein’s endorsement of textual stability or “fixity” as a primary advantage of transmission through the press over manuscript transmission has been challenged in separate studies by Adrian Johns and David McKitterick.1 Both dissenting writers, arguing from different perspectives but within a broadly McKenzian framework, would see the claim for the...

read more

Part II: Exchange, Agency, and Adaptation in the Cosmopolitan World of Print Introduction

pdf iconDownload PDF (103.8 KB)
pp. 157-168

Expanding on the early-seventeenth-century formulation of Sir Francis Bacon, Elizabeth Eisenstein distinguished the printing press as ultimately the most important of the three Renaissance technological innovations he thought had “changed the whole face and state of things throughout the world.”1 More precisely, Eisenstein considered that printing ...

read more

Chapter 8- Reinventing Gutenberg: Woodblock and Movable-Type Printing in Europe and China

pdf iconDownload PDF (189.9 KB)
pp. 169-192

“Gutenberg revisited from the East” is the title of the introduction Roger Chartier wrote for a special issue of Late Imperial China on printing. He calls for “a more accurate appreciation of Gutenberg’s invention” because it “was not the only technique capable of assuring the wide- scale dissemination of printed texts.”1 Moreover, as a historian of books and a ...

read more

Chapter 9- Scotland: International Politics, International Press

pdf iconDownload PDF (186.2 KB)
pp. 193-215

In 1594 Andrew Melville composed a Latin pastoral celebrating the birth of King James’s son and heir, Prince Henry. Melville was no ordinary figure, but Scotland’s leading court poet, its leading minister, and, as rector of the University of St. Andrews, its leading educator. The poem, Principis Scoti-Britannorum Natalia, was also far from ordinary. The Natalia envisioned...

read more

Chapter 10- Change and the Printing Press in Sixteenth-Century Spanish America

pdf iconDownload PDF (740.5 KB)
pp. 216-237

The first known printing press in the western hemisphere was established in Mexico City in September 1539 by Juan Pablos (1500?–60).1 An Italian from Brescia, Pablos represented the Cromberger firm of Seville, one of the largest printing establishments in Spain during the sixteenth century.2 A printer by the name of Esteban Martín is known to have resided in Mexico...

read more

Chapter 11- The Southern Printer as Agent of Change in the American Revolution

pdf iconDownload PDF (110.2 KB)
pp. 238-249

When historians discuss the role of the printer in the American Revolution, they usually look at political orientation: how the printer aided or impeded the progress of that movement. The locus classicus of this attitude — and strongly influential in its development — is the well-known remark of Thomas Jefferson to Isaiah Thomas about William Rind and Virginia: “Until the beginning of our revolutionary ...

read more

Chapter 12- The Printing Press and Change in the Arab World

pdf iconDownload PDF (165.4 KB)
pp. 250-267

In 1937 the Arab American historian Philip Hitti published his History of the Arabs, which quickly established itself as a classic; through its many subsequent editions up to the present, it has introduced generations of students and general readers to the broad outlines of Arab history. Its final chapter, dealing with the past two centuries, and the changes brought...

read more

Chapter 13- Print and the Emergence of Multiple Publics in Nineteenth-Century Punjab

pdf iconDownload PDF (161.6 KB)
pp. 268-286

Harsukh Rai and Dayal Singh Majithia, two prominent personalities of late-nineteenth-century Punjab (in North India), came from radically different backgrounds. Harsukh Rai was a Bhatnagar Kayastha (a caste of scribes) from Bulandshehr whose father had been appointed municipal commissioner by the British. With the help of the colonial government, Rai...

read more

Chapter 14- “ Ki ngā pito e whā o te ao nei” (To the four corners of this world): Maori Publishing and Writing for Nineteenth-Century Maori-Language Newspapers

pdf iconDownload PDF (142.4 KB)
pp. 287-299

In 1842, early on in the colonizing of New Zealand, the British government launched Te Karere o Nui Tireni (The New Zealand messenger), the first newspaper published in the Maori language. Appearing nearly thirty years after the Maori language had acquired a written form, the paper marked the beginning of a long line of such publications. From the debut of Te Karere o Nui Tireni in 1842 to the early decades of the...

read more

Part III: Agency, Technology, and the New Global Media Revolution: Introduction

pdf iconDownload PDF (115.6 KB)
pp. 301-314

When The Printing Press as an Agent of Change: Communications and Cultural Transformations in Early-Modern Europe (PPAC) was published in 1979, the “information superhighway” was still an unpaved road, and the desktop computer in its infancy, Radio Shack’s Tandy, the Commodore PET, and the Apple II having been introduced to the world only a few years before.1 Although the breadth of PPAC’s powers as a reactive...

read more

Chapter 15- “Little Jobs”: Broadsides and the Printing Revolution

pdf iconDownload PDF (202.8 KB)
pp. 315-341

I begin with a counterintuitive proposition: printers do not print books.1 It is the process of gathering, folding, stitching, and sometimes binding that transforms printed sheets into a pamphlet or book. Certainly, some printers may have undertaken or paid for all of the latter processes. But that is not what printing is about. It never was. The first dated text that survives...

read more

Chapter 16- What Difference Does Colonialism Make?: Reassessing Print and Social Change in an Age of Global Imperialism

pdf iconDownload PDF (113.1 KB)
pp. 342-352

The relationship between print and colonialism has become increasingly important in scholarship over the past two decades, not just because of Elizabeth Eisenstein’s bold argument about the revolutionary impact of the printing press on “Western Civilization” and the flowering of the “history of the book” in European history but also as a result of several...

read more

Chapter 17- The Laser Printer as an Agent of Change: Fixity and Fluxion in the Digital Age

pdf iconDownload PDF (108.8 KB)
pp. 353-364

I teach the booksmiths of the coming generation in a laboratory space converted from the hard sciences to the pursuit of publishing. In this brick-walled room of tall windows and durable black countertops, gooseneck faucets, and disengaged gas-jet fittings, there is an apt melding of old and new, art and science, alchemy and craft. Books are made here: they are conceived,...

read more

Chapter 18- The Cultural Consequences of Printing and the Internet

pdf iconDownload PDF (110.2 KB)
pp. 365-377

The primary value of Elizabeth Eisenstein’s work is in understanding the cultural consequences of the printing press in late medieval and early modern Europe. But we also found her work useful for thinking about policy related to the Internet in today’s world. Policy making, at its best, is more art than science, and policy making under conditions of serious uncertainty is doubly difficult. Such is the situation in policy making for the Internet. Not...

read more

Chapter 19- Seeing the World in Print

pdf iconDownload PDF (145.6 KB)
pp. 378-396

“So much of what I see reminds me of something I read in a book. . . . Shouldn’t it be the other way around?” So Meg Ryan muses wistfully at the opening of the romantic comedy You’ve Got Mail (1998). Ryan plays Kathleen Kelly, owner of an old- fashioned children’s bookstore on Manhattan’s West Side, whose cozy world is shattered when Fox and Sons, a...

read more

Chapter 20- The Printing Revolution: A Reappraisal

pdf iconDownload PDF (120.7 KB)
pp. 397-408

The magnificent set of contributions gathered in this volume permits us to assess the manifold influences long exercised by Elizabeth Eisenstein’s great work. Furthermore, it leads to new assessments of the real issues behind hastily made critiques and overly abrupt objections in the midst of heated controversies — even the most recent ones.1 The first of these reassessments concerns the notion of print culture and...

read more

A Conversation with Elizabeth L. Eisenstein

pdf iconDownload PDF (120.4 KB)
pp. 409-419

In lieu of a formal afterword, we conclude this volume with a short conversation with Eisenstein, in which we posed to her some questions we have not seen answered elsewhere...

Appendix A: Publications by Elizabeth L. Eisenstein

pdf iconDownload PDF (72.1 KB)
pp. 421-425

Appendix B: Reviews of The Printing Press as an Agent of Change

pdf iconDownload PDF (69.3 KB)
pp. 426-429

Notes on Contributors

pdf iconDownload PDF (74.3 KB)
pp. 431-435

Index

pdf iconDownload PDF (666.0 KB)
pp. 437-442

Back Cover

pdf iconDownload PDF (683.0 KB)
 


E-ISBN-13: 9781613760659
E-ISBN-10: 1613760655
Print-ISBN-13: 9781558495920
Print-ISBN-10: 1558495924

Page Count: 464
Publication Year: 2007

Series Title: Studies in Print Culture and History of the Book

Research Areas

Recommend

UPCC logo

Subject Headings

  • Printing -- Social aspects -- History.
  • Eisenstein, Elizabeth L. Printing press as an agent of change.
  • Book industries and trade -- History.
  • Printing -- History.
  • Books -- Social aspects -- History.
  • Books -- History.
  • You have access to this content
  • Free sample
  • Open Access
  • Restricted Access